Election Web Reports

Features

	Custom Reporting
	Feature Add or subtract metrics within a given report using the Custom Report Wizard. If you like the result, you can bookmark that report for future use.		Benefit Customize our reports to your campaign's unique requirements. Get exactly the metrics you need, when and where you need them.

	Live Cost Analysis
	Feature CPC Live Cost Analysis pulls together dynamic price information from the leading PPC search engines with the revenue earned on your website.		Benefit Measure the ROI of your paid search campaigns, keyword by keyword. Increase revenues without spending more.

	Advanced Campaign Management
	Feature Track your marketing campaign results. Associate costs with campaigns - including CPC, CPM and CPA cost models. Define hierarchical categories to organize your report display.		Benefit Measure the ROI of your paid search campaigns, keyword by keyword. Increase revenues without spending more.

	Real-time Segmentation
	Feature Analyze how different groups of visitors respond to your campaign landing pages, page layouts, calls to action, and more.		Benefit Identify your most lucrative visitors and optimize your offer.

	Donation Reporting
	Feature Track the individual products your customers purchase, add to their shopping cart, and preview. Define categories for your products, and create custom reports.		Benefit Increase revenues & donations by identifying and promoting your most profitable products.

	Scenario Analysis
	Feature Analyze the steps your visitors take through any multi-step process, for example a purchase or a form submission. Redefine your process and the changes apply to historical data, too.		Benefit Troubleshoot your most popular paths to sale, and reduce donation abandonment.

	Comparative Reporting
	Feature Examine the results for two time periods, side-by-side on the same page. If you regularly need that report you can bookmark it for future use.		Benefit Learn how your website performance develops from month to month. Use past results as a benchmark for improvement.

	Path Explorer
	Feature Study your link performance by viewing the results directly on each web page. Path Explorer is a downloadable plug-in to Internet Explorer 5.5.		Benefit Identify your most profitable web links and navigation paths. Optimize your pages to increase the flow of traffic through these paths.

	Path Analysis
	Feature Learn the most popular navigation paths to or from a given web page. Available as a drill down from many other types of page analysis reports.		Benefit Improve website navigation and help your visitors better reach their goals.

	Easy Export Function
	Feature Download your ElectionWeb report data in Excel or CSV format. Download up to 10,000 records at a time.		Benefit Easily share your ElectionWeb reports with colleagues, or archive them for later use. Even large files are easy to manage.